When someone asks, “What is your novel about?” what do you say?
(This elevator pitch formula can also be used when formulating ideas for a new novel.)
Look at this one-sentence example of an elevator pitch for Harry Potter:
It is useful to include:
1. The genre of your novel:_____________________________________________________
2. The intended audience (children, teens, adults):______________________________
3. A little about the protagonist:________________________________________________
4. The basic concept of the plot:_______________________________________________
5. The setting:________________________________________________________________
6. A snippet of the twist:______________________________________________________
It is not absolutely necessary to include the title.
Are you surprised that the title need not be included in your elevator pitch? I guess it really depends upon what stage of completion your writing project has reached. Only when your book is at the printers can you be sure of your title. Otherwise, titles get changed all the time. The perfect title often evolves as the book is written. You can include your working title in your elevator pitch, if you wish . . . but make the presentation of your name, as author, memorable. That will not change.
1. Write an elevator pitch for your novel.
2. Practice it enough that it flows smoothly off the tongue. That way your pitch will be ready when someone asks. (You won’t have time to stop and contemplate your answer!)